Creative planning
Understanding the brief, researching the subject and developing scripts and treatments around the story.
Research / Story / ScriptFrom a first idea to a film that stays with you. We bring creative thinking and careful production to stories for brands.
Meet the studio
01 / The company
Founded in 2015, YIMU FILM creates commercials, brand films and product stories. Overseas TVC production is a central part of our work, alongside projects for audiences in China.
Creative planning, live-action production and post-production come together around each project. We carry the idea through the script, the shoot and the final frame.
02 / What we do
Understanding the brief, researching the subject and developing scripts and treatments around the story.
Research / Story / ScriptLocations, casting, art direction and a considered shooting plan, brought together on set.
Casting / Locations / FilmingFinding the rhythm in the edit. Bringing image, effects and voice-over together through review and finishing.
Edit / VFX / FinishingThree-dimensional imagery, visual effects and motion graphics that make room for another way of seeing.
3D / Animation / MotionCampaign imagery and still compositions that extend a visual idea beyond the moving image.
Campaign / Product / StillAI-assisted visual exploration and content creation, considered according to the needs of each brief.
Exploration / Visual developmentFields we work in
Consumer technology / Home & appliances / Beauty & personal care / Automotive / Lifestyle
03 / A shared process
Discuss the brief, gather materials and develop the script and production approach.
A story to build onScout locations, cast talent and prepare the set. Align at the pre-production meeting, then film.
The idea, on setEdit the footage, develop effects and coordinate voice-over, with time for feedback and revisions.
The story finds its rhythmReview and approve the final film, prepare the agreed outputs and complete the handover.
Ready for its audience04 / People & craft
A film brings many disciplines into the same conversation. Our project teams connect creative development and production management with the people shaping the image, the set and the edit.

05 / Selected brand experience
Your next film
A first idea, a finished brief or a question about a project.
We would like to hear it.